Logo Refreshment Modernisation
They wanted to retain the existing elements of the logo, yet give the brand an update to create a more modern feel.
I, therefore, redrew the original lion emblem, simplifying the appearance. Removing the woodcut feel, to create a clean outline, and, taking out the double outline of the shield.
At the same time omitting the gold gradient or the original logo, creating a clean and simple single colour company brand, that can work across a range of projects.
A Contemporary & Traditional Logo Refresh
Finally, revitalising the outdated typeface of the original, sticking with a serif font to retain a feel of tradition, creating the elusive Contemporary & Traditional feel to the refreshed logo design.