Logo modernisation reinvigorates branding for the king of the property jungle
Logo Refreshment Modernisation
They wanted to retain the existing elements of the logo, yet give the brand an update to create a more modern feel.
I, therefore, redrew the original lion emblem, simplifying the appearance. Removing the woodcut feel, to create a clean outline, and, taking out the double outline of the shield.
At the same time omitting the gold gradient or the original logo, creating a clean and simple single colour company brand, that can work across a range of projects.
A Contemporary & Traditional Logo Refresh
Finally, revitalising the outdated typeface of the original, sticking with a serif font to retain a feel of tradition, creating the elusive Contemporary & Traditional feel to the refreshed logo.