Bespoke tailored brand identity for eclectic furniture designer

I created the new brand identity for a successful local furniture artist and designer Rhubarbchairs.

The brand design embodies the hand upholstery skills utilised in the creation of their pieces, with the needle and thread representing the ‘R’, but, also stitching the ‘rhubarb’ and ‘chairs’ together.

The needle and thread also work as a standalone icon for social media.