Rhubarb Chairs

Bespoke tailored brand identity for eclectic furniture designer

Logo design for Rhubarbchairs

Client: Rhubarb Chairs

Project: Logo Design

Skills: Brand identity design, Logo design, Typography, Customised typeface

I was privileged to create the new brand identity design for Rhubarbchairs, Award Winning creators & restorers of unique furniture

The brand iconography embodies the high quality upholstery skills required in the creation of their furniture, with the needle & thread intertwining to create a representation of the ‘R’, at the same time symbolically joining ‘rhubarb’ & ‘chairs’ together.

For the typography I heavily customised the Avant Garde font, to create more rounded forms, complementing the flow of the thread. However, the needle icon also works as a standalone element for social media.

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