McCrudden Partnership

Brand architecture design for training business

Brand architecture design & Business Logo design

Client: McCrudden Partnership

Project: Brand identity design

Skills: Brand architecture design, Brand Development, Logo Design

A new brand architecture design for McCrudden Training, having developed their original logo way back in 2007, I was asked to carry out a extensive brand redevelopment, the company were restructuring as McCrudden Partnership.

For the icon element of the logo design I took the initial letter and split this into two elements, representing a working together, with the main coloured item in the forefront representing the learner, the rear element the trainer, indicating a supporting role.

The simplicity of the main brand architecture design, allows for a very simple solution for the sub-branding, with just a simple colour palette to differentiate between the sub divisions.

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