Complete Financial

Rebranding investment for financial planning company

Client: Complete Financial

Project: Corporate Branding

Skills: Logo design, Corporate branding

I was asked to undertake a overhaul of Complete Financial’s corporate branding design, originally known as Complete Financial Fitness.

They were looking to have a clean & professional modern look to their logo & associated marketing literature, as well as a new website design.

I designed a brand element icon based on series of concentric, expanding circles (ripples in water) signifying growing investments from a central point, & paired with a clear modern typeface.

For the colour scheme I chose a toned down blue for confidence & stability, with a dark grey, over a black, to soften the look. Also introducing a secondary serif typeface across the brand, to help create a feeling of tradition.

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