Search Engine Optimisation (SEO)
Search Engine Optimisation is an essential and critical part of your website’s success. Without a considered approach to your website’s SEO you could wind up lost in the lower pages of search results. I can help in the two key areas of your website, on-the-page optimisation and technical optimisation.
ON THE PAGE SEO
By researching your business sector I can provide descriptive & compelling, keyword-rich titles, clear and easy to read content, focussed on an informative engaging first paragraph.
Keeping your URLs short and clear, creating enticing meta descriptions to draw that all-important click.
Optimising your images with descriptive filenames, alt attributes, and captions.
Along with on the page SEO, technical SEO increases your website’s ranking potential.
This includes the site structure, ensuring every page is uniquely valuable, clean semantic coding, optimising image sizes & removing duplicate content.
Fast reliable hosting with SSL certification, using a content network delivery system to create a fast loading website.
CONTENT IS KING?
Your website content goes hand in hand with your optimisation, simply writing 10,000 words won’t help with your visitor conversions.
CREATE CONTENT THAT SOLVES A PROBLEM
You’ll want to plan your content, the purpose is to make your content relevant to the user, they are looking to answer an issue they have, answering that issue clearly will undoubtedly improve your conversions.
I can provide professional web copywriting help, to ensure your website is engaging and produces results.