PAID SEARCH MARKETING
Search Engine Marketing(SEM) differs from Search Engine Optimisation, in that it is nearly exclusively paid for advertising.
Sponsored ads appear at the top of the search results page, and show when the user searches for specific keywords.
A well-constructed campaign together with a well-conceived website, results can far outway regular SEO and, can deliver near instant results, though a long term commitment to using paid advertising is always advised, to analyse and perfect your ads.
SOCIAL MEDIA MARKETING
You can also boost your website’s marketing via social media. engaging with your audience via Facebook, Twitter and Instagram etc, can help you increase your website traffic and raise your brand awareness, alert customers to services, products and offers.
With regular posts, you can also improve your websites organic search engine position.