Search Engine Optimisation (SEO)
Optimising your website to “rank” higher in search engine results, increasing the amount of organic (free) visitors to your website.
On page SEO: focusing on the content on your web pages. Researching key terms for their search popularity, Improved relevant content helps you rank higher on the search engine results pages (SERPs).
Technical SEO: focuses on the build of your website, how your pages are coded. Image compression, structured data, and CSS file optimization & improving your website’s loading speed – a vital ranking factor for search engines like Google.
Search Engine Marketing (SEM)
Marketing your business using paid online advertising which appear on search engine results pages (or SERPs), often known by the term pay-per-click.
Search engine marketing is the most effective way of producing results, as it offers the opportunity to put your ads directly in front of users who actively looking and ready to buy at that moment.
SEM also includes Social Media Marketing, allowing you to utilise your social media posts to direct traffic to your website, for FREE.
Unlike traditional printed media, email marketing allows you to reach out to your customers directly & efficiently, giving you a low-cost way to market your business.
You can monitor who received your email, who opened it, who clicked on what links, and see who is interacting with your campaigns.
Marketing emails are often used for company newsletters, business promotions or special offers, plus for automated emails on sign-ups, dated reminders.