Complete Financial

Complete Financial Identity Design

I created the new brand identity for a successful local furniture artist and designer Rhubarbchairs.

The brand design embodies the hand upholstery skills utilised in the creation of their pieces, with the needle and thread representing the ‘R’, but, also stitching the ‘rhubarb’ and ‘chairs’ together.

The needle and thread also work as a standalone icon for social media.

Logo Refreshment Modernisation

I was recently asked by one of my clients, The Park Lane Group, to explore a logo refresh/modernisation of their current identity design.

They wanted to retain the existing elements of the logo, yet give the brand an update to create a more modern feel.

I, therefore, redrew the original lion emblem, simplifying the appearance. Removing the woodcut feel, to create a clean outline, and, taking out the double outline of the shield.

At the same time omitting the gold gradient or the original logo, creating a clean and simple single colour company brand, that can work across a range of projects.

A Contemporary & Traditional Logo Refresh

Finally, revitalising the outdated typeface of the original, sticking with a serif font to retain a feel of tradition, creating the elusive Contemporary & Traditional feel to the refreshed logo design.

If you would like to refresh your current company logo, please give me a call on 01323 419212 or drop me an email.


I created this podiatry clinic logo design for one of my existing clients, SolelyFeet podiatry in Guildford, I was asked to incorporate elements from a previous logo I’d designed for them a few years ago.

Taking the simple foot icon from the existing logo, I combined this with the new business name, customising the typeface to remove the hard right-angled edges, creating a softer feel to the main logotype.

Choosing a combination of two-tone aqua creates a fresh clean appealing and memorable logo design. As well as creating their new corporate logo I designed and developed their new clinic website.


Bespoke corporate branding for Sussex based financial advisers Clifford Osborne.

Serve clients across East Sussex, including Eastbourne, Uckfield, Lewes, Crowborough, Hastings, Seaford, Newhaven, Tunbridge Wells, Brighton and Hove, the logo branding wanted to have a traditional feel with a modern edge, I achieved this by using a classic serif typeface together with a graphical element using the company initials.

I designed the brand identity for a new dental enhancement & implant clinic opening in Eastbourne, East Sussex.

The brand is focused on a clean professional appearance with a modern approach, the main font of the logotype has been softened with rounded corners to remove the sharp corners.

The initial letter of the identity has been custom designed to represent a smile within the circle element.

The colours have been chosen to reflect the interior design of the clinic itself.

I designed the Corporate identity for Simpsons independent financial advisers whilst studio manager at PRG Publicity Limited in Eastbourne. I designed the identity to show the individuality of each associate member, yet emphasise they are all part of a larger financial team.

The identity was warmly received by the client and their customers alike, giving them a distinctive corporate identity to build on.

I created this corporate brand design for The ECS (Electrotechnical Certification Scheme), run by the Joint Industry Board.

The identity itself takes its influence from electric wiring, keeping a strong tie with the industry the ECS scheme operates within, using the green and blue to reinforce this idea, whilst echoing the the parent company’s corporate colour scheme. The logo design is clear and modern in its appearance, again reflecting how the ECS is perceived.