Responsive web design (mobile-friendly web design) is the practice of designing a single website that provides an optimal viewing experience across a range of devices from a SmartPhone or tablet to laptop and full-screen computers, a website that responds to the size of the screen it is shown on.
By using responsive web design you don’t have to build & maintain multiple sites for different devices – a one (responsive) size fit’s all.
Not only does this save you time & money with the initial web development, but also with ongoing web maintenance & updates, but is also the recommended method of building websites by Google.
Overview of Google’s recommendations
Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.
What does a responsive web design look like?
In short, this one! Try resizing your browser window (by dragging the bottom right corner) to make the viewing area smaller in width, and see how the site reflows to fit narrower aspects.
If you’re looking to have a new website developed, an existing one redesigned, you should not overlook the benefits of responsive web design, drop me a line and I will happily discuss your web design needs.